Private & White Label Branding
Got A Unique Product?
Private label is a brand sold exclusively in one retailer, for example, Equate (WalMart). White label is a generic product, which is sold to multiple retailers like generic ibuprofen (Advil).
“Small businesses should opt for private label services if they make a unique product,” Calloway Cook Founder Illuminate Labs writes. It’s a way to cut down on some production costs.