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Private & White Label Branding

Got A Unique Product?

Private label is a brand sold exclusively in one retailer, for example, Equate (WalMart). White label is a generic product, which is sold to multiple retailers like generic ibuprofen (Advil).

“Small businesses should opt for private label services if they make a unique product,” Calloway Cook Founder Illuminate Labs  writes. It’s a way to cut down on some production costs.